Practical insights for business owners who refuse to settle for ordinary
What’s the best form of advertising? Word of Mouth! Anyone who’s ever received one of those phone calls “Hi, my friend Peter recommended that I call you – I’d really love to engage you to do XYZ” knows the feeling – it’s exciting, it’s efficient and its great business! Word of mouth referrals do som...
Even if your business has an outstanding service or in-demand product; without new sales leads, there is a good chance that your business success will be short term. So how do you future-proof your business? The answer lies in the ability to consistently find, develop and cultivate new sales leads,...
For any business owner wanting to make more money, the first place to look for improvement should be Net Profit Margin. The strategies that directly impact net profit margin provide some of the easiest and quickest profit improvement opportunities. Top 5 Ways to Increase Business Profits? Of the 70...
Conversion…among the quickest, easiest and most controllable ways to grow your business! “Conversion” is the percentage of people who know about you and consider buying from you who actually do buy from you. Of everyone who calls you or walks into your shop, how many buy something? Just tracking the...
Do you have a list of your Best Customers? Those customers who are not only loyal users of your product and service, not only willing to recommend you, but can’t stop talking about you? Your Raving Fans? The kind of customer who leads your Word-of-Mouth marketing, without being asked? Studies show t...
Airline Captains put their aircraft in motion and then switch to autopilot. They are then free to take a nap or do a crossword puzzle while the plane flies safely all by itself. So, are you flying your business like a state-of-the-art Dreamliner, or more like a monoplane from the early 1900s? Buildi...
Among the most straightforward ways to grow any business is simply to go out there and buy customers. That’s right…simply acquire customers. Do it well enough and you’ll have yourself a money tree! What we’re actually talking about is investing money in marketing and sales in a way that brings in cu...
The Art of Crafting a Visionary Year Ahead Greetings, my fellow dreamers and planners! As I sit here in Hawks Nest, with the waves of Bennett’s Beach setting the perfect backdrop, there is a sense of inspiration that this morning brings. It’s a day that promises to be a cornerstone in my year—a day...
Many would say, “of course I’m building a business”! However, we meet plenty of people out there who, whilst technically owning a business, are actually doing most of the work themselves. And often, they’d find life easier if they just got a job with a salary… Our definition of a successful business...
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