BGB 2024 Winners

We Didn't Learn This in Business School

Two Operators Who've Done What You Want to Do

You're not getting advice from people who just read about business success.

Stephen O'Sullivan

Stephen built 88 franchises across 3 states, then appointed a GM and stepped back to fish and ski.

Andrew Laurie

Andrew built and led billion-dollar businesses in the UK, then stepped away, and now rock climbs instead of being chained to a desk.

The difference?

They figured out how to escape the owner trap. Now they help you do the same.

See How They Did It ↓
Stephen O'Sullivan - Co-Founder BGB

Stephen O'Sullivan

Co-Founder & Head Coach

88 Franchises
45min Per Week
15+ Years

From Trapped Owner to 45 Minutes a Week

2011

The Trap

Took over a failing driving school in 2011. Turned it around, bought it, then got trapped running every part of it. Sound familiar?

Like most business owners, Stephen thought success meant being indispensable. Every decision, every problem, every crisis flowed through him. The business grew, the ego did too, but so did his workload.

2015

The Breakthrough

Stephen realised the business needed to work without him, not because of him. He started building systems, training people, and creating structure that could run independently.

NOW
100+ Businesses Transformed

The Result

  • 88 franchises across NSW, Victoria, and Queensland
  • 45 minutes per week managing a multi-million dollar business
  • Complete freedom to fish Pittwater & offshore, ski worldwide, and take frequent real holidays
"Life first, then the business to enable that life. The business should serve you, not consume you. I built systems so I could step back and enjoy what I'd created. Now I help other business owners do the same."
— Stephen O'Sullivan

What Stephen Brings

15+ years building and scaling businesses
Proven systems that work across industries
Real experience escaping the owner trap
Practical approach focused on implementation

The Proof

Current week: 45 minutes on his 88-franchise business. Rest of the time? Living life.

Andrew Laurie

Co-Founder & Strategic Advisor

Global Executive Coach of the Year 6 times
Business Value Billion-dollar builder & leader
Coaching Authority 14+ years, 4 books, 100s of clients
Andrew Laurie - Co-Founder BGB

From Billion-Dollar Builder to Strategic Freedom

The Experience

Transformed Stella Travel Services from a struggling $50M business into a $2B revenue giant. Reversed a 60% decline at Travelbag. Led strategy across Asia-Pacific. Won Global Executive Coach of the Year 6 times. But here's what matters: he built it, then stepped away to create the freedom he now helps you achieve.

Global Executive Coach of the Year

6 times

Academic Excellence

ANU Law/Econ + INSEAD MBA

Business Transformation

$50M → $2B in 20 months

Global Leadership

Australia, Hong Kong, UK

The Lifestyle

Now he spends 10 weeks every year skiing across Europe and North America, rock climbing in the Blue Mountains, and playing cricket—instead of being trapped in boardrooms. He lives in Blackheath with his family, pursuing the lifestyle freedom he teaches others to create.

Rock climbing
Sailing
Cricket
Global skiing
"Most business owners build golden handcuffs. They create businesses that need them 24/7. Real success is building something valuable that doesn't need you to run it. Aim big—be ambitious and build both strategies and systems to get you there."
— Andrew Laurie
"12 months ago, we were losing $30,000 a month. After engaging ActionCOACH, we've now moved to a profitable situation and we've recently sold the company for $5.4Million."
— John Ruskin, CEO, Schaffler

What Andrew Brings

Andrew: The Strategic Mind
  • High-level strategy and market positioning
  • Growth planning and expansion strategies
  • Financial structuring and exit planning
  • Leadership development for serious scale
Stephen: The Systems Builder
  • Operational excellence in building repeatable processes
  • Franchise expertise in creating scalable models
  • Team development and management systems
  • Day-to-day implementation of business transformation

The Proof

Current status: Sold his business and enjoying the freedom that comes from building it right the first time.

How Stephen and Andrew Coach

No rah-rah speeches or motivational mindgames. Just practical systems that actually work.

01

Start With Diagnosis

Before prescribing solutions, they identify exactly where your business is bleeding time and money. Most owners are shocked to discover their biggest problems aren't what they thought.

02

Build Systems That Work

Every solution comes with tools, templates, and training. Not just advice—actual systems you can implement immediately.

Tools
Templates
Training
Support
03

Focus on Implementation

The best strategy is worthless without execution. They provide accountability and support to ensure changes actually happen.

Plan
→
Execute
→
Results
04

Measure Results

Track what matters and celebrate the wins:

41% Average revenue increase in first 6 months
Members taking first real holidays in years
Successful GM appointments across multiple industries
Businesses running independently of their owners

Why These Coaches Actually Get Results

They've Done It Themselves

Most business coaches teach theory. Stephen and Andrew built, scaled, and successfully transitioned out of their businesses. This is not a follow the hero, or influencer's tale.

They Practice What They Preach

Stephen: Still owns his 88-franchise business with minimal time input (his team run it for him)
Andrew: Successfully exited and enjoys the freedom he teaches

They Understand the Real Problem

Both were trapped in their own businesses before figuring out the solution. They know exactly what you're going through because they've been there.

They Focus on Systems, Not Motivation

  • No rah-rah speeches or motivational mindgames
  • Practical tools and templates that actually work
  • Step-by-step processes for building independence
  • Real accountability & support from people who've succeeded

What Happens When You Work With Them

Real business owners. Real results. Same pattern every time.

Leeza

Small Business

Before

Going from corporate life to small business, massive learning curve, "winging it" without proper systems

→

After

Won Entrepreneur of the Year award in 2022 within 8 months of membership, built profitable business supporting her lifestyle dreams

Magda & Kamen

Strata Management

Before

Successful business but constantly supervising team, trapped and couldn't leave business alone, poor lead conversion

→

After

Team stepped up after culture revamp, record profit months, travel often, stopped working 5 days a week

Krystal

Multiple Businesses

Before

Struggling with tough team challenges, avoiding difficult calls and decisions

→

After

Doubled profit in under 12 months, travelled overseas 4 times in one year, casually exceeded dream profit goals

Mike

Marketing Agency

Before

Working 7 days a week, trapped in every part of his 8-person business

→

After

60% revenue growth, conversion doubled from 32% to 65%, travels often and never misses his kids' sporting events

Marco

Construction

Before

60-hour weeks in a business totally reliant on him after buying out his partner

→

After

Appointed a GM who runs everything, travels often, moved to Dubai "because why not?"

Nick

Entertainment

Before

Burnt out musician who hadn't taken a holiday since starting

→

After

90% business growth in 6 months, halved working hours, regularly takes holidays

The Common Thread

Every success story follows the same pattern:

1

Diagnose

What's really broken

2

Build systems

That work without the owner

3

Implement

With support and accountability

4

Achieve

Freedom while growing profit

Ready to Work With Operators Who've Done It?

Keep trying to figure it out alone, or work with two business builders who've successfully escaped the owner trap.

Stephen: 45 minutes a week on his business

Andrew: 6x Global Executive Coach of the Year

They're not teaching theory—they're sharing exactly how they did it.

Elite Program

Weekly coaching sessions with Stephen and strategic input from Andrew

  • Weekly 1:1 coaching with Stephen
  • Strategic insights from Andrew
  • Black Diamond System implementation
  • Tools, templates, and accountability
  • Proven system that gets 41% revenue increases
$400/week Investment in your freedom
Get Started

Private Coaching

Direct access to both coaches for custom strategic guidance

  • Direct access to both Stephen and Andrew
  • Custom strategic planning
  • Intensive business transformation
  • Unlimited support and guidance
  • Fastest path to owner independence
Currently Full Limited availability
Get Started

Not Sure Yet?

Attend our free workshop and see their approach firsthand

  • Free 90-minute workshop
  • See the Black Diamond System in action
  • Meet Stephen and Andrew
  • Get clarity on your business challenges
  • No sales pressure, just value
Free 90 minutes that could change everything
Book Workshop

Common Questions About Working With Stephen and Andrew

In Elite, you'll primarily work with Stephen in weekly sessions, with Andrew contributing strategic insights. Private coaching clients get direct access to both based on their needs.

Stephen still owns his 88-franchise business (45 minutes/week management). Andrew runs Realize Coaching and co-founded BGB. Both are actively coaching and developing the BGB system.

Very. This isn't a course where you watch videos. Stephen and Andrew personally coach members through implementation.

They guarantee you'll see measurable improvement within 90 days if you implement their system. The 41% average revenue increase speaks for itself.