
Michael Jordan is the greatest of all time. The GOAT.
But even the GOAT needed a coach. Which makes Phil Jackson the ultimate GOAT herder.
Jordan had raw talent, unshakable confidence, and an unstoppable drive. He was a once-in-a-generation talent.
But even he needed someone behind the scenes to challenge him, guide him, and turn raw greatness into unstoppable dominance. That was Phil.
And without Phil, there’s no six championships.
Phil wasn’t there to outplay Jordan. He was there to unleash him.
Now, if the most competitive, talented player of all time needed a coach…
Why don’t you?
Play To Win
Business isn’t so different from sport.
There are competitors.
There is a scoreboard (yep, those $$). And rules to the game.
So let’s get real. Are you better than Jordan? Better than Tiger Woods? Better than Mike Tyson?
Probably not… Yet all of them had coaches.
And that’s not a weakness. It’s about recognising potential.
A coach isn’t for the weak. It’s for people who want to win bigger, faster, smarter.
What a Coach Does
Getting a coach isn’t admitting defeat. It’s proof you’re serious about success.
Here’s what you gain: → Bigger results in less time. → Clarity, leading to better decisions. → Freedom to focus on what matters most.
No one great does it alone.
My Phil Jackson
I know this because a decade ago, I hit my own wall.
75 staff. Tons of customers. A well-known brand. It looked great from the outside, but I was stuck inside a business that drained my time, my energy, and my mojo.
Like a prisoner of my own creation. I’d built myself a job, not a business.
Then I found an incredible coach—my very own Phil Jackson.
He had experience, and a different perspective. So he saw some things I couldn’t.
We worked together to transform my business. With his help I turned the business I was trapped in into one that now enables my lifestyle.
Today, it takes less than 45 minutes of my time each week and runs better than ever.
Someone else now runs that business for me, she’s great. In fact, she’s amazing. She runs it better than I did, and we both win.
I’ve watched her become a potent business weapon… because she’s got the talent, and she gets coached too.
And here’s the best part: the coach I told you that I found—we’re still great mates. In fact, we’re now business partners in another business too.
How good is that?!
Who’s Your PJ?
I’m telling you this so you can stop and think about someone in your life that can give you that perspective you need. Somebody that knows the ropes, and will both motivate you and help hold you accountable when you’re slipping. (Yep, you need this bit too)
If you don’t have one of those people, find one. It will change your life.
Yes, that’s what I do. And if you’d like, we can chat to see if we’re a fit. I don’t let everybody and anybody in, because the community you’ll get plugged into is a give and take kind of deal.
If you’re serious about growing your business and leadership style, you might be a good fit…
If that’s you, I invite you to have a quick chat with me here.
Or close this message and go find your Phil Jackson. The person who plants good thoughts in your head.
And go and speak with them.
Stephen ‘Goat Herder’ O’Sullivan
Ready to get started? Book a free coaching call to discuss how business coaching can help your Sydney business grow.
P.S. whenever you're ready, here are 4 ways I can help you get unstuck and moving forward:
1. Want to escape the 80-hour rat race?
Grab a free copy of my book. I wrote it to show you how I built a business that runs without me. So I could get my time, my family, and my life back. → Get your copy here
2. Need more consistent cash coming in?
If you're a solo operator and want to grow fast, our Business Class program helps you double your revenue in 6 months, or you don't pay. → Learn more
3. Already making decent money, but the business still leans on you?
Our Elite Program helps you build a team and systems that take the weight off your shoulders. You get the full Black Diamond System, plus a business that works while you don't! → Find out how
4. Not sure what you need, but know something has to change?
Book a free call. We'll look at where you're stuck, find what's holding you back, and map out a simple next step to get you moving. Did I mention it's free? → Grab a time here