How Much Does Business Coaching Cost in Sydney? (2025 Pricing Guide)

If you’re considering hiring a business coach in Sydney, the first question on your mind is probably: what will this actually cost me? It’s a fair question. Coaching is an investment, and you need to know what you’re signing up for financially before you commit.

The short answer is that quality business coaching in Sydney typically costs between $1,500 and $3,000 per month. But that’s a wide range, and the actual price you’ll pay depends on several factors. This guide breaks down exactly what business coaching costs in Sydney, what influences those costs, what you get at different price points, and how to know if you’re getting value for money.

The Typical Price Ranges for Business Coaching in Sydney

Business coaching fees vary significantly based on the coach’s experience, the format of coaching, and what’s included in the package. Here’s what you can expect to pay across different tiers.

Budget Coaching: $500-$1,000 per Month

At the lower end, you’ll find group coaching programmes, online-only offerings, or coaches who are early in their careers and building their client base. For $500-$1,000 per month, you typically get access to group calls (where you’re one of many business owners on the call), some online resources or training modules, limited direct access to the coach, and occasional Q&A sessions.

This tier can work if you’re looking for basic guidance, community support, and structured frameworks you can apply yourself. The limitation is that you won’t get much personalised attention. Group coaching means your specific challenges don’t always get addressed, and the coach’s time is spread across many clients.

For Sydney business owners making $500K+ in revenue, this tier usually isn’t enough. You need more tailored guidance and accountability than budget programmes provide.

Mid-Tier Coaching: $1,500-$3,000 per Month

This is where most professional, experienced business coaches sit, and it’s the sweet spot for getting real value. For $1,500-$3,000 per month, you typically get regular one-on-one coaching sessions (usually weekly or fortnightly), personalised strategy and action plans, accountability between sessions (your coach tracks your commitments), access to proven frameworks and tools, and sometimes group elements or events.

Building Great Businesses’ Elite programme sits in this range at $400 per week (roughly $1,600-$1,700 per month). You get weekly education and coaching sessions, full access to the Black Diamond System, both group and one-on-one support, and two quarterly events with other sharp business owners.

This tier delivers the best ROI for most business owners because you’re getting consistent, personalised support at a sustainable price point. The coach has enough time with you to understand your business deeply and guide you through real challenges, but you’re not paying for excessive overhead.

Premium Coaching: $3,000-$10,000+ per Month

At the top end, you’re paying for extremely experienced coaches with proven track records, very high levels of personalisation and access, and often additional services beyond coaching. For this price, you might get multiple private sessions per month, unlimited email or phone access, involvement of a team (not just one coach), highly specialised expertise, and sometimes done-for-you elements.

BGB’s one-on-one coaching is $5,000 per month. You get everything in Elite plus 2-4 private coaching calls with Stephen every month. This tier makes sense for business owners who need intensive support, have complex challenges, or value the exclusive access.

Premium coaching isn’t necessarily better than mid-tier for everyone. You’re paying for more time and access, which is valuable if you need it. But many business owners get better results in a strong mid-tier programme because it includes peer learning and community, which premium one-on-one doesn’t always offer.

Hourly Rates vs Monthly Retainers: Different Pricing Models

Business coaches structure their fees in different ways. Understanding the models helps you compare options properly.

Hourly Coaching ($150-$500+ per Hour)

Some coaches charge by the hour, particularly for one-off consultations or occasional check-ins. Hourly rates in Sydney typically range from $150-$250 for less experienced coaches up to $400-$500+ for highly experienced ones.

The challenge with hourly coaching is that it doesn’t create the ongoing relationship and accountability that drives results. Business transformation doesn’t happen in one-hour sessions. You need consistent support over months to implement changes and see results.

Most effective coaches don’t work on hourly basis for this reason. If someone’s offering hourly coaching, ask whether they also have package options that include ongoing support.

Monthly Retainers (Most Common)

The majority of business coaches charge monthly retainers that include a set number of sessions and ongoing support. This model works better because it creates commitment on both sides. You’re not nickel-and-diming every interaction, and your coach can invest in understanding your business knowing you’ll be working together long-term.

Monthly packages typically run for a minimum commitment period—often 3, 6, or 12 months. Some coaches (like BGB) don’t lock you in beyond month-to-month, trusting that you’ll stay because the value is clear.

Programme-Based Pricing

Some coaches offer fixed-term programmes at set prices. For example, a 12-week intensive for $8,000 or a six-month programme for $15,000. These programmes usually include a specific curriculum or methodology you’ll work through.

The benefit is clarity—you know exactly what you’re paying and what you’ll get. The downside is that the programme might not adapt to your specific needs as well as open-ended coaching would.

What Actually Influences Business Coaching Fees?

Several factors explain why one coach charges $1,000 per month while another charges $5,000. Understanding these helps you evaluate whether a coach’s fees are justified.

The Coach’s Track Record and Experience

Coaches who’ve built and sold multiple businesses themselves, who’ve coached hundreds of clients with proven results, or who have specialised expertise in your industry can command higher fees. You’re paying for their experience and the likelihood that they’ll help you avoid expensive mistakes.

At Building Great Businesses, both founders built and exited real businesses before coaching anyone. That real-world experience is valuable because they’re not teaching theory—they’re sharing what actually worked.

Compare that to someone who’s been a career coach without running businesses themselves. They might charge less, but you’re also getting less proven expertise.

Time and Access Included

More time with your coach costs more. Weekly sessions cost more than monthly sessions. Unlimited email access costs more than “sessions only.” The pricing should reflect how much of the coach’s time and attention you’re getting.

If you’re comparing two coaches at different price points, look at the actual hours of coaching you’re receiving. Sometimes the more expensive option is actually better value per hour of coaching time.

Group vs One-on-One Format

Pure one-on-one coaching is more expensive than group coaching because the coach can serve fewer clients. A coach doing only one-on-one work might serve 10-15 clients maximum. A coach running group programmes might work with 50-100 people.

The interesting thing is that hybrid models (like BGB’s Elite) often deliver better results than pure one-on-one because you get personalised coaching plus peer learning and accountability. Yet they cost less than exclusive one-on-one arrangements.

What’s Included Beyond Coaching Sessions

Some coaches include extensive additional resources: assessments and diagnostic tools, templates and frameworks, access to workshops or events, online training modules, or support staff (not just the coach). These extras add value and justify higher fees.

BGB’s Elite programme includes the full Black Diamond System framework, quarterly events, both group and one-on-one coaching components, and consistent weekly support. That comprehensive package delivers more value than just coaching sessions alone.

The Coach’s Positioning and Demand

Frankly, some coaches charge more simply because they can—they have strong demand, great reputation, or they’ve positioned themselves as premium. If a coach is turning away clients, they can raise prices.

This doesn’t automatically mean they’re better, but it’s worth considering why someone has high demand. Usually it’s because they get results.

What You Should Expect to Get for Your Money

Regardless of the specific price, here’s what effective business coaching should include at a minimum.

Regular, Focused Sessions

Whether weekly or fortnightly, you should have consistent coaching sessions that are focused on your goals and challenges. Sessions should be structured (not just casual conversations), start with progress review, address current priorities and obstacles, result in clear action plans, and create accountability for next session.

If your coaching sessions feel like random chats that don’t drive progress, you’re not getting value regardless of price.

A Proven Framework or Methodology

Good coaches don’t make it up as they go. They should have a clear framework for diagnosing your business and guiding improvements. BGB uses the Black Diamond System: five areas (Business, Work, Team, Numbers, Owner) that cover everything needed for a successful business.

Whatever framework your coach uses, it should give you a clear roadmap for where you’re going and how you’ll get there.

Accountability That Actually Drives Action

One of the biggest values of coaching is accountability. Your coach should track what you commit to doing, follow up on whether you did it, explore obstacles when you don’t follow through, and celebrate progress when you do.

Without real accountability, coaching becomes advice that doesn’t get implemented. You’re paying for results, not just good conversations.

Support Between Sessions

Most good coaches offer some level of support between formal sessions—email questions when you’re stuck, brief phone calls for urgent decisions, or resources to help with specific challenges. The level of between-session support varies by price tier, but you should have access when you need it.

Tools and Resources

Expect access to templates, assessment tools, frameworks, or training materials that support your coaching. These resources let you work between sessions and apply what you’re learning.

How to Know if You’re Getting Value for Money

Price is relative to value. A $5,000/month coach who helps you increase profit by $200,000 is cheap. A $1,000/month coach who delivers no results is expensive. Here’s how to evaluate value.

Track Your ROI

Within 90 days of starting coaching, you should see measurable improvements that justify the investment. Increased revenue or profit, time savings from better delegation, mistakes avoided (a bad hire you didn’t make, a pricing decision you corrected), or improved team performance. If you can’t identify returns that exceed the coaching fees, something’s wrong.

Research consistently shows that effective business coaching delivers 5-8 times ROI. If you’re paying $2,000/month and not seeing at least $10,000/month in value over time, the coaching isn’t working.

Compare to Alternatives

What would you spend to get the same results another way? If you need to improve your team’s performance, what would it cost to hire a HR consultant or send everyone to training? Usually more than coaching costs.

If you need strategic guidance, what would it cost to hire a consultant or bring on an experienced advisor? Again, usually more expensive than coaching.

When you compare coaching to alternative ways of solving your challenges, it’s often the most cost-effective option.

Consider the Opportunity Cost

What’s the cost of staying stuck? If your business has plateaued and coaching helps you grow 20% in the next year, what’s that worth? Probably tens or hundreds of thousands of dollars more than the coaching cost.

The opportunity cost of not getting help—staying stuck, making avoidable mistakes, wasting time trying to figure things out alone—often far exceeds the cost of coaching.

What About Free or Low-Cost Coaching Alternatives?

You might wonder: are there cheaper ways to get coaching support? The short answer is yes, but with limitations.

Government-funded programmes in Australia sometimes offer subsidised business advisory services. These can be valuable for basic guidance, but they’re usually limited in duration and scope. You won’t get the ongoing relationship and accountability that drives transformation.

Peer groups and mastermind communities can provide support and perspective, often for lower costs than one-on-one coaching. They’re valuable for networking and getting diverse input, but they lack the structured methodology and personalised guidance that professional coaching provides.

Self-paced online programmes are the cheapest option but have the lowest completion and success rates. Without accountability and personalised support, most people don’t follow through.

For Sydney business owners making serious revenue and wanting serious results, professional coaching from someone who’s been there is worth the investment. The returns justify the cost.

Is Business Coaching Tax-Deductible in Australia?

Good news: business coaching fees are generally tax-deductible in Australia as a business expense. You’re paying for professional development that directly relates to your business operations, which the ATO typically accepts as a legitimate business expense.

Keep detailed records of your coaching payments and what the coaching entails. Consult with your accountant to ensure you’re claiming correctly, but in most cases, the full cost of business coaching can be written off against your business income.

This effectively reduces the after-tax cost of coaching by your marginal tax rate. If you’re paying $2,000/month for coaching and your marginal tax rate is 30%, the real after-tax cost is $1,400/month.

The Bottom Line: What Should You Budget for Business Coaching?

For most Sydney business owners making $500K-$5M in revenue, budgeting $1,500-$2,500 per month for quality business coaching makes sense. This gets you professional, experienced coaching with the structure and accountability you need to see real results.

If your business generates $1M+ in profit annually, investing $20,000-$30,000 per year in coaching (about 2-3% of profit) is a no-brainer when it delivers typical 5-7x ROI. Even at the lower end, if you’re making $500K in revenue with 20% profit ($100K), investing $18,000-$20,000 per year in coaching should deliver returns that make it worthwhile.

The key is choosing a coach who’s proven they can deliver results, being committed to implementing what you learn, and giving it enough time (6-12 months) to see the full impact.

Book a Quick Fit Call with Building Great Businesses to discuss what coaching would cost for your specific situation, what results you could expect, and whether it’s the right investment for you right now.

Related Reading:

• What Makes a Good Business Coach?
• Is Business Coaching Worth the Investment?
• Business Coaching Pricing Models Explained